Flowers Kings Langley Privacy Notice

About This Privacy Policy

This Privacy Policy explains how Flowers Kings Langley collects, uses, stores, and protects your personal data when you place orders with us, either online or by telephone, from Kings Langley or surrounding districts. We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Scope of This Policy

This policy is applicable to all customers who make purchases or enquiries with Flowers Kings Langley from Kings Langley and neighbouring districts. It covers all touchpoints, including our website, in-person interactions, and telephone orders.

What Data We Collect

We collect only the information necessary to process your orders, fulfil our contractual obligations, and improve our services. The types of personal data we may collect include:

• Name
• Contact details (such as address and telephone number)
• Order details (flowers, arrangements, delivery notes)
• Recipient details (name, delivery address)
• Payment information (Please note: card payments may be processed by third-party payment processors; we do not store full card details)
• Communication records (e.g., queries, complaints, feedback)
• Website usage data (such as your IP address, browser type, and usage statistics, if you visit our online platforms)

The Lawful Basis for Processing Your Data

Under the UK GDPR, Flowers Kings Langley must have a valid basis for processing your personal data. We rely on the following lawful bases:

• Contract: Most data we collect is necessary to enter into or perform our contract with you, such as order fulfilment and delivery arrangements.
• Legitimate Interests: We may use your contact details to provide customer support, improve our services, and prevent fraud, provided this does not override your rights and freedoms.
• Consent: For optional communications, such as marketing promotions, we will only send these with your explicit consent, which you can withdraw at any time.
• Legal Obligation: Certain circumstances may require us to process or retain your data to comply with applicable laws and regulations, such as accounting or tax requirements.

How We Use Your Information

Your personal data is used for the following purposes:

• Processing, confirming, and fulfilling your orders
• Managing payments and handling order-related correspondence
• Delivering flowers to specified recipients
• Customer support and handling queries or complaints
• Improving our products and services through feedback and usage analysis
• Sending updates or marketing materials, but only with your explicit consent

Retention of Your Data

We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. Order and delivery records are typically retained for up to seven years in accordance with UK tax law. Communication records may be kept for a shorter period unless needed for dispute resolution or as required by law. Once your data is no longer needed, it will be securely deleted or anonymised.

Data Processors and Third Parties

To provide our services efficiently, certain aspects of your data may be processed by trusted third parties, known as data processors. These are carefully selected partners who support processes such as payment processing, delivery logistics, web hosting, and IT support. All processors act only on our instructions and provide suitable safeguards for your data’s security and confidentiality. Where relevant, we ensure that any transfers of data outside the UK and European Economic Area (EEA) are compliant with UK GDPR requirements.

We do not sell or rent your personal information to third parties. We will never share your data for marketing purposes without your express consent.

How We Protect Your Data

Flowers Kings Langley employs a combination of physical, technical, and organisational measures to safeguard your data against accidental loss, unauthorised access, or misuse. This includes secure storage systems, restricted access controls, encryption, and regular staff training on data protection practices.

Your Data Protection Rights

Under UK GDPR, you have several rights regarding your personal data:

• The right to access: You can request a copy of the personal data we hold about you.
• The right to rectification: You may request correction of inaccurate or incomplete data.
• The right to erasure: In certain circumstances, you may ask us to delete your personal data.
• The right to restrict processing: You may ask us to limit the way we use your data in certain situations.
• The right to data portability: You may request to receive your data in a commonly used, machine-readable format or for us to transfer it directly to another provider.
• The right to object: You may object to certain types of processing, such as direct marketing.
• Rights related to automated decision-making: Flowers Kings Langley does not use automated decisions which produce legal or similarly significant effects for customers.

If you wish to exercise any of these rights, please contact us using the details found on our website or by referencing your order details. We will respond to all requests in line with applicable law and strive to fulfil them within one month.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our business operations. Any updates will be made available on our website and can be provided upon request. Please review this policy regularly to stay informed about how we protect your data.

Contact and Complaints

If you have questions or concerns about how we handle your personal data, please contact us using the methods provided on our official channels. If you are not satisfied with our response, you also have the right to make a complaint to the UK Information Commissioner’s Office (ICO), the authority overseeing data protection in the UK.

Thank you for trusting Flowers Kings Langley with your personal information. We value your privacy and are committed to handling your data with respect and care.